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Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
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Level of competition on the gas market in the Czech and in the Slovak Republic
Blahová, Alexandra ; Kracík, Jiří (advisor) ; Babin, Adrian (referee)
Alexandra Blahová - Level of competition on the natural gas market in the Czech and in the Slovak Republic Abstract The liberalization of the domestic gas market is a continual process which holds both potential benefits and challenges for the future. The trend has been to unbundle the former vertical companies and boost efficiency through the opening of the wholesale market to new suppliers. The objective of this thesis is to analyse the current situation on the Czech and Slovak gas markets and define the most important factors affecting the gas prices for the end-customers. For the purposes of this analysis we focus on the following three major areas. Firstly, the theoretical framework which aims to identify specific features of the natural gas market. Secondly, the commercial and technical perspective discovers the development of the natural gas markets in the Czech and in the Slovak Republic. Finally, the corporate perspective attempts to analyse business strategies of the incumbent company on the market and compare the two different pricing mechanisms: the traditional long-term contracts mechanism versus the spot markets. This thesis provides evidence that natural gas plays an important role in the national energy policies and it is even expected to grow in the upcoming period. Equally, the character...
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Strategy of Competitive Encounters
Kiss, Miroslav ; Mižička, Vladislav (referee) ; Bartes, František (advisor)
Diploma thesis should serve as a proposal of a strategy of competitive encounters for management of company. Realization of this proposal has assumption for strengthening the competitiveness of the company, and the successful development of the company in the future. This thesis is divided into three parts- theoretical, analytical and project part. Basic terms and used methods for strategic analysis of extarnal and internal influences are described in theoretical part. These methods are applied on the actual company in the analytical part. Suggested alternative of solutions are described in the project part. The most suitable alternative is defined in the closure.
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